 Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs
ISBN: 978-1-55542-402-2
Hardcover
242 pages
January 1992, Pfeiffer
US $42.00
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Boost the image of your HRD department and carve a solid niche in the organizational chart for your position.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute to the bottom line
This handy guide explains how to use a range of marketing tools including client research, cost/benefit analyses, and promotional techniques to implement a strategic HRD marketing plan.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute to the bottom line
This handy guide explains how to use a range of marketing tools including client research, cost/benefit analyses, and promotional techniques to implement a strategic HRD marketing plan.
