 Strategic Alliances: Formation, Implementation, and Evolution
ISBN: 978-1-55786-497-0
Paperback
304 pages
December 1993
US $39.95
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
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Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:
* An analysis of over 30 alliances in the US, Japan and Europe.
* A blueprint for successfully forming and implementing an alliance.
* Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.
Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.
* An analysis of over 30 alliances in the US, Japan and Europe.
* A blueprint for successfully forming and implementing an alliance.
* Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.
Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.
