Superior Product Development: Managing The Process For Innovative Products
This price is valid for United States. Change location to view local pricing and availability.
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 2-3 days delivery time. The book is not returnable.
- Presents lessons learned from a long-term study of firms whose products have been technical and market successes
- Provides a process template for professionals and a project handbook for students
- Interdisciplinary approach covers the design, manufacturing, and marketing aspects of product development
- Broad scope covers the process from product idea through to customer use.