Superior Product Development: Managing The Process For Innovative Products
2 The Product Development Process.
3 Product Ideas.
4 Customer Future Needs Projection.
5 Technology Selection and Development.
6 Final Product Definition and Project Targets.
7 Product Design and Evaluation.
8 Marketing and Distribution Preparation.
9 Manufacturing Systems Design.
10 Product Manufacture, Delivery and Use.
11 Leading and Organizing Product Development.
Michael E. Kennedy is Graduate Research Fellow.
Carmen J. Trammell is a faculty member in the Department of Computer Science. All at the University of Tennessee, Knoxville, USA.
- Presents lessons learned from a long-term study of firms whose products have been technical and market successes
- Provides a process template for professionals and a project handbook for students
- Interdisciplinary approach covers the design, manufacturing, and marketing aspects of product development
- Broad scope covers the process from product idea through to customer use.