 Strategic Management: Total Quality and Global Competition
ISBN: 978-1-55786-650-9
Paperback
320 pages
June 1997
US $87.95
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Strategic Management: Total Quality and Global Competition is the first text that integrates strategic management with the themes of total quality managment and global competition. International competition is viewd as the force offering customer choices and therefore driving TQM.
Suitable for all strategy courses, this book is designed for lecturers and students throughout the world who understand the persuasive impact of international competition on the practice of strategic management. Examples, cases, data and references about organizations in Europe, North and South America, Asia, Australia and Africa can be found throughout the book.
Suitable for all strategy courses, this book is designed for lecturers and students throughout the world who understand the persuasive impact of international competition on the practice of strategic management. Examples, cases, data and references about organizations in Europe, North and South America, Asia, Australia and Africa can be found throughout the book.
