Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change HistoryISBN: 978-1-57660-304-8
Hardcover
288 pages
July 2008
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"An important primer. Steve Cone shows how picking the right words often makes the difference between success and failure."
—Larry King
Host of Larry King Live
—Larry King
Host of Larry King Live
"Marketing guru Steve Cone rediscovers the lost art of great slogans, mottos, and taglines. The lesson? Be all that you can be. Shots can still be heard 'round the world. Things go better with inspired taglines. And that's the way it is."
—L. Gordon Crovitz
Former publisher, The Wall Street Journal
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Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (US $22.95)
-and- Aqua Shock: Water in Crisis, Revised and Updated (US $16.95)
Total List Price: US $39.90
Discounted Price: US $29.92 (Save: US $9.98)
