Guide to Business Planning, 2nd EditionISBN: 978-1-57660-328-4
Hardcover
282 pages
April 2009
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2 The business plan.
3 The business planning process.
4 Strategic planning.
5 Analysing the environment.
6 Analysing the firm.
7 Industry and competitor analysis.
8 Product and portfolio analysis.
9 SWOT analysis.
10 Generating strategic options.
11 Market analysis and strategy.
12 Market forecasting.
13 The operational plan.
14 Modelling the business.
15 Accounting principles.
16 Completing the financial statements.
17 Reviewing the financial statements.
18 Evaluating strategic options.
19 Funding issues.
20 Risk analysis.
21 Presenting the business plan and obtaining approval.
22 Implementing the business plan.
Appendix.
Index.
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