Brands and Branding, 2nd EditionISBN: 978-1-57660-350-5
Hardcover
284 pages
April 2009
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"getAbstract brands this book as an important one for anyone concerned with branding, especially with its new role as a source of financial value." (getAbstract.com)
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Brands and Branding, 2nd Edition (US $32.95)
-and- Modern Warfare, Intelligence and Deterrence: The Technologies That Are Transforming Them (US $24.95)
Total List Price: US $57.90
Discounted Price: US $43.42 (Save: US $14.48)
