Brands and Branding, 2nd Edition
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"getAbstract brands this book as an important one for anyone concerned with branding, especially with its new role as a source of financial value." (getAbstract.com)
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Brands and Branding, 2nd Edition (US $32.95)
Total List Price: US $57.90
Discounted Price: US $43.42 (Save: US $14.48)