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Getting Started as a Financial Planner, 2nd, Revised and Updated Edition

ISBN: 978-1-57660-357-4
345 pages
September 2009
Getting Started as a Financial Planner, 2nd, Revised and Updated Edition (1576603571) cover image
There has never been more opportunity for financial planners--or more reasons for financial professionals to consider switching the direction of their careers into this lucrative field. Today's planners will cash in on the huge surge of baby boomers preparing for retirement in the decades ahead. And as the number and complexity of investments rises, more individuals will look to financial advisers to help manage their money.

In the new paperback edition of this guide, Jeffrey H. Rattiner, a practicing financial planner and educator, provides a complete, systematic, turnkey framework for the aspiring planner to follow. Starting from the key question, "Why do you want to be a financial planner?" the author guides you through the development of an effective infrastructure and client management system for your practice. The many essential concepts are clearly illustrated with examples from practicing professionals. Throughout this handbook, Rattiner provides personal insights on how and why a planner must develop a solid understanding of client needs before building a comprehensive financial plan.

Getting Started as a Financial Planner has everything one needs to know—from how to set up a practice and communicate with clients to how to manage investments and market services—in order to launch a career in financial planning and to attain success in this high-growth profession.
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Preface.
Chapter 1: The World of Financial Planning.
Describes who is attracted to the field, the origins of financial planning, and recent trends in the industry.

Chapter 2: Foundations of a Financial Planning Career.
“Ten Must-Do’s” for structuring a successful financial planning business.

Chapter 3: Developing a Client Management System.
PIPRIM, a client management system that will help planners develop a comprehensive financial consulting practice.

Chapter 4: The Spectrum of Financial Planning.
An overview of the many disciplines in financial planning and strategies for overcoming client blind spots in each area.

Chapter 5: Compliance and Legal Issues.
How to comply with the many stringent laws affecting financial services.

Chapter 6: Building the Practice Infrastructure.
How to develop a business plan and the business infrastructure, including establishing a compensation model that represents the planner's practice philosophy.

Chapter 7: Marketing Your Practice.
Strategies to help your firm become recognized and well known.

Chapter 8: The Art of Client Communication.
Developing effective methods for communicating with clients.

Chapter 9: Running an Integrated Practice.
Three case studies incorporating the principles explained throughout the book.

Chapter 10: Resources and Training.
A discussion of professional groups, turnkey programs, software, books, and periodicals—including websites and telephone numbers.

Appendix A.
Certified Financial Planner Board of Standards Code of Ethics and Professional Responsibility: Section I.

Appendix B. 
Trends in Staffing and Compensation.

Continuing-Education Exam.
For CFP Continuing-Education Credit And PACE Recertification Credit.

Index.
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Jeffrey H. Rattiner, CPA, CFP, MBA, is president and CEO of JR Financial Group, Inc., a financial planning, money management, and tax information firm. Formerly the director of professional development and corporate sponsorship for the Institute of Certified Financial Planners, he also served as director of technical standards and as a technical manager of the Personal Financial Planning Division of the AICPA. He is the author of several books and a monthly columnist for Financial Planning magazine.
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"When asked to recommend books for new advisers, we often suggest Getting Started as a Financial Planner."
- Investment Advisor    

"A must-read for emerging financial planners."
- Advisor Today     

"For anyone entering the profession or transitioning to financial planning from a related field, Getting Started as a Financial Planner is well worth reading. Experienced planners who never seem to find the time to do practice planning should also benefit." 
- Horsesmouth.com

"Jeff Rattiner has been intimately involved with the development of the financial planning profession for nearly twenty years as a planner, teacher, author, and educational innovator.  For anyone who is serious about entering financial planning as a first or new career, Getting Started as a Financial Planner provides great insight from someone who can really say he's been there and done that.  It's a must-read." 
- Marvin W. Tuttle, Jr., CAE
Executive Director/CEO Financial Planning Association


"Getting Started as a Financial Planner is a must-read for any professional interested in a career in financial planning. As one of the industry's most respected teachers and practitioners, Jeff's book is packed with useful insights that every newcomer needs to be successful." 
- John Whelan
Publisher, Financial Planning

"Right now, many people want to get into the field of financial planning but may not know how. Jeff's easy-to-read, comprehensive primer is an excellent tool for those looking to get started in the profession, and highlights the client-centered approach that is crucial to the success of any financial planning practice."
- Robert P. Goss, JD, PhD, CFP
Former President and CEO, Certified Financial Planner Board of Standards

"Thinking of becoming a financial planner or adding the planning discipline to your current professional practice? Jeff Rattiner has written the perfect cookbook for those who want to enter the financial planning profession. His book is chock full of winning recipes that will undoubtedly help newcomers create truly successful financial planning practices. You could probably make the leap without his book, but why would you want to?"
- Deena Katz, CFP
President, Evensky & Katz
Author of Deena Katz on Practice Management and Deena Katzs Tools and Templates for Your Practice

"I wish this book was available when I started in financial planning. The book manages to integrate how to be a financial planner with the academics of financial planning. The step-by-step programmed approach can serve as a daily guide. Rattiner's extensive experience as a teacher, resource person, and planner gives a perspective lacking in today's curriculum."
- Steven I. Levey, CPA/PFS
Managing Director, GHP Horwath, P.C.

"If you truly want to serve your clients successfully, then you owe it to yourself and your clients to read this book. It's a step-by-step guide that will help your clients achieve their financial dreams."
- John Bowen
President and CEO, CEG Worldwide

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