Trends in International Business: Critical PerspectivesISBN: 978-1-57718-127-9
Paperback
336 pages
March 1998
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- Contemporary readings by two of the leading figures in International Business, and author of the market leading textbook
- Insightful collection, presents key concerns and issues in the international business field, while offering US Asian and European perspectives
- Highlights the ongoing globalization of national economies, together with the role of multilateral institutions
- Addresses the internationalization of the business functions by analyzing various dimensions of management, marketing, finance and accounting
- Focuses on the implementation of global strategy and the emergence of dimensions such as the environment and regionalization.
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Trends in International Business: Critical Perspectives (US $47.95)
-and- China Versus the West: The Global Power Shift of the 21st Century (US $34.95)
Total List Price: US $82.90
Discounted Price: US $62.17 (Save: US $20.73)
