Tourism Research, 2nd Edition
July 2011, ©2011
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Tourism Research, second edition, introduces the concept of qualitative, quantitative and mixed methods research methodologies associated with tourism. It also considers indigenous and cross-cultural methodologies. The relationship of tourism research, its underpinnings, sources and methods, with the implications for tourism development, planning and management are clearly established and discussed. The text is focused on the tourism sector rather than the leisure and recreation sector. The role of researchers as professionals, as well as usage and impacts of research are incorporated throughout the text to ensure students appreciate the diversity of research in the tourism industry as well as the consequences of research decision-making processes. This revised edition continues to provide a balanced discussion between qualitative and quantitative methodologies and their associated theoretical underpinnings.
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Tourism Research, 2nd Edition (US $147.95)
-and- Tourism: Principles, Practices, Philosophies, 12th Edition (US $106.95)
Total List Price: US $254.90
Discounted Price: US $191.17 (Save: US $63.73)