Marketing Your Small Business For Dummies, Australian and New Zealand Edition

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

• Know your target market — identify your ideal customers, and what, how and why they buy
• Develop business and marketing plans — learn how to create them and why they're so important
• Build effective databases — develop a database that creates business for you, without the headaches
• Solidify your branding — create a unique brand and keep it fresh and exciting
• Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
• Master publicity — get your business in the media with the right message
• Implement relationship marketing — develop and maintain networks to create new opportunities
• Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business