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E-book
The Vibe: The Marketing Handbook for Every Product, Service and IndustryISBN: 978-1-74246-836-5
E-book
208 pages
September 2010, Wrightbooks
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Other Available Formats: Paperback
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About the author.
Acknowledgements.
Introduction.
1 Start at the beginning.
2 Raise the roof on your brand.
3 The changing face of branding.
4 The eight cylinders of marketing.
5 Think differently.
6 Final thoughts.
Further reading.
Index.
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