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Baidu SEO: Challenges and Intricacies of Marketing in China

ISBN: 978-1-78630-111-6
160 pages
July 2017, Wiley-ISTE
Baidu SEO: Challenges and Intricacies of Marketing in China (1786301113) cover image

Description

SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)

In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

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Table of Contents

1) The History of Baidu

2) Baidu Services

3) Chinese Search Engines: Baidu, HaoSou, Sogou

4) Tips to use Chinese Search Engines for referencing.

• Technical tips (code HTML, webmaster tools Baidu, etc.)

• Semantic tips (semantic analysis, metrics to be used, etc.)

• Off-site tips

• Non-free tips (V icons, label “Official website”, etc.)

5) Other tips for Chinese online Marketing

• Weibo

• WeChat

• YouKu

• Becoming Wang Hong

• Meinu strategy

• Cultural Specificities

 

Conclusion

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