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Baidu SEO: Challenges and Intricacies of Marketing in China

ISBN: 978-1-78630-111-6
160 pages
July 2017, Wiley-ISTE
Baidu SEO: Challenges and Intricacies of Marketing in China (1786301113) cover image


SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)

In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

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Table of Contents

1) The History of Baidu

2) Baidu Services

3) Chinese Search Engines: Baidu, HaoSou, Sogou

4) Tips to use Chinese Search Engines for referencing.

• Technical tips (code HTML, webmaster tools Baidu, etc.)

• Semantic tips (semantic analysis, metrics to be used, etc.)

• Off-site tips

• Non-free tips (V icons, label “Official website”, etc.)

5) Other tips for Chinese online Marketing

• Weibo

• WeChat

• YouKu

• Becoming Wang Hong

• Meinu strategy

• Cultural Specificities



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