KEN LANGDON has worked for many major computer companies world-wide, including Hewlett Packard and DEC, and is presently the non-executive chairman for SofTools, a supplier of electronic Integrated Support Systems, and Glenhurst Ltd, an air conditioning supplier and contractor. His books include Key Accounts are Different and a contribution to the The FT Handbook of Management, as well as books in Capstone's Smart and Express Exec series.

ANDREW BRUCE is currently the Chief Executive of SofTools Limited. SofTools has developed a leading-edge web-based platform sold under licence through strategic partners to companies such as Nokia, Centrica and Bayer. Andrew has written Strategic Thinking, Project Management, Customer First, and Do-It-Now! for the Dorling Kindersley Essential Manager series and is co-author of Creating a Market Sensitive Culture.