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Corporate Voodoo: Business Principles for Mavericks and Magicians

ISBN: 978-1-84112-157-4
224 pages
June 2001, Capstone
Corporate Voodoo: Business Principles for Mavericks and Magicians (1841121576) cover image


Why do many companies find it so hard to escape the pull of the past? Why do many individuals keep resorting to learned behaviour, the habits and ideas that may have brought them success in the past, but which will leave them adrift in the fast-moving currents of the new economy? What is the spell that keeps them so immobilised? It's the Voodoo...
And what is the magic that can release us all - organisations and individuals, leaders and the led, employees and free agents, parents and children and candlestick makers - into a world of power, creativity, connection and achievement? It's also the Voodoo...
The power comes from knowing the difference...
VOODOO is suspicious of the neat and tidy answer
VOODOO inhabits the dreamworld
VOODOO asks: Why clarify the contradictions?
VOODOO asks: Are you thrilling yourself today?
VOODOO asks: Why predict the future when you can make it?
VOODOO says: Write your own most compelling story about you
VOODOO is not in the cornflakes
VOODOO asks: When was your last life-changing moment?
VOODOO is not found in the kitchen at parties
VOODOO values the vibe
VOODOO asks: In what ways should you be fearful of yourself?
VOODOO connects to a powerful future
VOODOO says: If you are failing - fail fast
VOODOO catches you doing things right
VOODOO finishes off your sentences
VOODOO practitioners punch way above their weight
VOODOO is the goal scorer never the goalkeeper
VOODOO is more than mere magic, it's your magic
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Table of Contents


The Spell.

The Prayer.

The Great Crossing.

Initiates create Fast business.

Muggles live in Slow business.

Towards a Voodoo world: Honour the children.

Voodoo embraces everything.

Voodoo is not afraid.

Voodoo starts with you.

Do Voodoo.



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Author Information

RENE CARAYOL is one of the world's leading authorities on business transformation. He has twenty years' experience at the top of major corporations including Pepsi, IPC Magazines and Marks and Spencer, many of them as a main board director. His management messages are essentially practical. But he also has the vision to translate that experience into a coherent, compelling and exciting philosophy.
Combining an insider's knowledge of the IT world, and long familiarity with the ways of the boardroom, Rene Carayol is uniquely qualified to guide corporations through the maze of the new world economy.
DAVID FIRTH is an international consultant, writer and conference speaker who works with individuals and companies intent on embracing the future. He is the author of The Corporate Fool, Smart Things to Know about Change and Smart Things to Know about People.
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"destined to become a classic 'visioneering' manual" (New Media Creative, July 2001)

"Corporate Voodoo is natural, instinctual, risky and thrilling - and like all good magic, it's scary too." (Sales Director, August 2001)

"a thought provoking series of connected themes and exemplars..." (Manager, November/December 2001)

"... give food for thought for the business soul." (Accountancy Age, 21 March 2002)

"...An evocative book that draws inspiration from an array of sources.." (Mind Your Own Business, March 2002)
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