Sales PromotionISBN: 978-1-84112-196-3
Paperback
114 pages
April 2002, Capstone
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Introduction to Express Exec
Introduction: The Importance of Sales Promotion
Definition of Terms: What Is Sales Promotion?
The Evolution of Sales Promotion
The E-Dimension of Sales Promotion
The Global Dimension of Sales Promotion
The State of the Art in Sales Promotion
Sales Promotion in Practice
Key Concepts and Thinkers
Sales Promotion Resources
Ten Steps to Making Sales Promotion Work
Frequently Asked Questions (FAQs)
Index
Introduction: The Importance of Sales Promotion
Definition of Terms: What Is Sales Promotion?
The Evolution of Sales Promotion
The E-Dimension of Sales Promotion
The Global Dimension of Sales Promotion
The State of the Art in Sales Promotion
Sales Promotion in Practice
Key Concepts and Thinkers
Sales Promotion Resources
Ten Steps to Making Sales Promotion Work
Frequently Asked Questions (FAQs)
Index
