 
Marketing Express
ISBN: 978-1-84112-292-2
Adobe E-Book
122 pages
March 2002, Capstone
US $12.99
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Introduction to Express Exec
Introduction
Definition of Terms
The Evolution of Marketing
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making It Work
Frequently Asked Questions (FAQs)
Index
Introduction
Definition of Terms
The Evolution of Marketing
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making It Work
Frequently Asked Questions (FAQs)
Index
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