"A book emphasising the positive side of vice has been a surprise bestseller." (Financial Times, 18 February 2002)

"Expect to hear more of Lewis, clearly a keen self-publicist." (The Times, 19 February 2002)

"..Its one of the most light-hearted self-help business books that I've read in some time." (Marketing, 18 April 2002)

"..entertaining.." (Gulf Business, April 2002) 

"…certainly holds the readers’ attention and when the book is finished a felling of empowerment persists…" (M2 Best Books, 28 June 2002)

"…the book gives the 10 commandments of each sin and simple exercises to ensure you stay true to the path of sin…" (City to Cities, October 2002)