 Branding
ISBN: 978-1-84112-410-0
Paperback
130 pages
March 2002, Capstone
US $19.95
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Introduction to Express Exec
Introduction to Branding
Definition of Terms: What Is a Brand?
The Evolution of Brands
The E-Dimension: E-Branding
The Global Dimension
The State of the Art
In Practice: Branding Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making Branding Work
Frequently Asked Questions (FAQs
Acknowledgements
Index
Introduction to Branding
Definition of Terms: What Is a Brand?
The Evolution of Brands
The E-Dimension: E-Branding
The Global Dimension
The State of the Art
In Practice: Branding Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making Branding Work
Frequently Asked Questions (FAQs
Acknowledgements
Index
