Smart Things to Know About Consultancy
March 2003, Capstone
Introduction: The Nature of Consultancy.
Deciding the Service Range.
Setting Fees and Fee Policy.
Image and Profile.
Your Target Market.
Promoting Your Business.
Personal and Professional Selling.
Writing Persuasive Proposals.
Styles of Working.
He writes extensively on marketing and management matters, for example writing a number of books in Capstone s innovative ExpressExec series, including Career Management and Business Planning, and Corporate Survival for their Kickstart series.
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