 Account Management
ISBN: 978-1-84112-458-2
Paperback
134 pages
July 2004, Capstone
US $19.95
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Introduction to ExpressExec.
Introduction to Account Management.
Defiintion of Terms: What is Account Management?
The Evolution of Account Management.
The E-Dimension in Account Management.
The Global Dimension in Account Management.
The State of the Art in Account Management.
Account Management in Practice.
Key Concepts and Thinkers in Account Managment.
Resources for Account Management.
Ten Steps to Implementing Account Management.
Frequently Asked Questions.
Index.
