Dream Merchants & HowBoys: Mavericks, Nutters and the Road to Business Success
December 2003, Capstone
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Gibbons brings together some of the most famous names in business today. He takes us on a whirlwind tour of the careers, lives and crazy decisions of nutters - from Walt Disney and Michael Dell to Luciano Benetton and Anita Roddick. All of them made decisions that seemed odd, crazy or downright weird. But they worked. Gibbons, a distinguished madman himself, keeps you hooked with his humour and wit, but never straying from the point of it all. That we can learn from these mavericks. That we can put a little madness into our daily grind. Heck yeh. Steal their ideas! Why should they be famous and not you?
Dream Merchants and Howboys may just be the most unconventional business book ever written and firmly cements Gibbons' reputation as the P.J. O'Rourke of business.
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Dream Merchants & HowBoys: Mavericks, Nutters and the Road to Business Success (US $19.95)
Total List Price: US $38.90
Discounted Price: US $29.17 (Save: US $9.73)