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Resistance is Useless: The Art of Business Persuasion

ISBN: 978-1-84112-469-8
278 pages
March 2003, Capstone
Resistance is Useless: The Art of Business Persuasion (1841124699) cover image
This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
* Understand how a perfect product demonstration can get you hurled into the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
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Introduction.

The gentle art of persuasion.

Selling tanks to Genghis Kahn.

Risky business?

The gift of the earhole.

Mimicking sheepdogs.

Keeping promises, keeping customers.

Welcoming complaints.

The psychology of persuasion.

Negotiating: sympathize and trust no one.

Benefits, who benefits?

The big ones.

The end is nigh: close or launch-pad?

And finally

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Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.
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"...This is a true book of inspiration…Compelling and fun to read …" (PS Advisor, 1 April 2003)
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Resistance is Useless: The Art of Business Persuasion (US $24.95)

-and- Self Made Me: Why Being Self-Employed beats Everyday Employment (US $24.00)

Total List Price: US $48.95
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