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Go It Alone: The Streetwise Secrets of Self Employment

ISBN: 978-1-84112-470-4
336 pages
March 2003, Capstone
Go It Alone: The Streetwise Secrets of Self Employment (1841124702) cover image
In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for.
Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone!
Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
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Introduction.

Look Before You Leap - The Philosophy Bit.

On Your Own: Now What?

Money Troubles.

Swimming with the Sharks.

The Money Spinners.

Now Ask Someone to Buy Something.

How Can You Sell Them Anything if You Can't Get to See Them?

OK, So Now You're In, Then What?

Questions, Questions, Questions.

Customers - Who Needs Them?

Marketing.

Epilogue: The Zen of Going-It-Alone.

Further Reading.

Index.

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Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Resistance is Useless.
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"…he knows how to start a business and how to sell and fortunately has the knack of explaining both clearly…" (Gulf Business. 19 May 2003)

"…Wise, helpful and witty, this is that rare thing-a life-changing book…" (Accounting Technician, July 2003)

"…is a perfect companion to the legion of ‘how to start business’ books… absolutely essential reading…" (The View, September 2003)

"…eleven chapters cover all the basic principles of self employment…an extremely readable book…" (Managing Information, October 2003)

"…This book is for anyone who has considered setting up a business…there’s also great advice on how to sell yourself and your business…" (Management Today, November 2003)

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