Marketing Across CulturesISBN: 978-1-84112-471-1
Paperback
354 pages
October 2004, Capstone
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"...a useful read for clients and agencies looking to penetrate foreign markets..." (Media Week, 9th November 04)
"...a well-written book with a good balance of commentary, and facts and figures..." (Edge, September 2005)
"No-one understands cultural differences better than Trompenaars. He's one of the best speakers on this topic and it's good news that he has turned his attention to marketing." (The Marketer, 1st September 2005)
