The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
August 2003, Capstone
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So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation containing important elements of both evolution and revolution is under way, how it s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.
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The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business (US $37.50)
Total List Price: US $56.45
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