 
FMCG Selling, 12.08
ISBN: 978-1-84112-504-6
Adobe E-Book
110 pages
February 2004, Capstone
US $12.99
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Introduction to ExpressExec.
Introduction to FMCG Selling.
What is Meant by FMCG Selling?
The Evolution of FMCG Selling.
The E-Dimension.
The Global Dimension.
The State of the Art.
In Practice - FMCG-Selling Success Stories.
Key Concepts and Thinkers.
Resources.
Ten Steps to Making FMCG Selling Work.
Frequently Asked Questions.
Index.
