The Ultimate Book of Business Skills: The 100 Most Important Techniques for Being Successful in Business
February 2004, Capstone
The Ultimate Book of Business Skills is a great addition to the Capstone Reference series. It features a user-friendly format with real-life examples designed to transform anyone into a rounded businessperson with an impressive range of skills-based knowledge at their fingertips.
What is the Essence of Management?
2. Strategy Skills.
Acquisitions and Deal-making.
Economic Awareness (Macro).
Economic Awareness (Micro).
Risk and Uncertainty Analysis.
3. Marketing Skills.
4. Commercial Management Skills.
5. Operations Skills.
6. Finance Skills.
Understanding Company Accounts.
7. Leadership Skills.
8. Organizational Skills.
Organization and People Planning.
9. Problem-solving Skills.
10. Self-management Skills.
Presentations (Making Them).
11. Some Case Studies Linked to the 100 Business Skills.
LAURA BROWN MBA, is Director of Cambridge Corporate Development. She has fifteen years management experience in the pharmaceutical industry and was Head of Training at Phoenix International.
“…What you need is The Ultimate Book of Business Skills, a key business reference manual for newly appointed managers and executives…” (Blackpool Gazette, 27 February 2004)
“… represents a golden opportunity to ensure you are not deficient in any vital areas … Well worth the price.” (Reading Chronicle, 11 March 2004)