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Free Gift Inside!!: Forget the Customer. Develop Marketease
ISBN: 978-1-84112-602-9
Adobe E-Book
300 pages
March 2004, Capstone
US $32.50 Purchase This E-Book

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Other Available Formats: Paperback
  • Description
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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing