A is Attention.

B is Belief.

C is Compass.

D is Decision.

E is Emotional Intelligence or EQ.

F is Fear.

G is Goal-Setting Formula.

H is Hero.

I is "I" or Internally Referenced.

J is Journey.

K is Killer App.

L is Lifelong Learning.

M is Motivation.

N is Niche.

O is Organized.

P is Passion.

Q is Quantum Leap.

R is Rainmaker.

S is Success.

T is Today.

U is Uncertainty.

V is Vision.

W is Who.

X represent Multiply.

Y is Yin and Yang.

Z is Zen and the Art of Being Successful.

Journey, not Destination.