CoolSearch: Keeping Your Organization In Touch and On the Edge...
August 2004, Capstone
But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.
Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
1. Cool Beginnings.
2. The Provenance of Cool.
3. Outside Cool.
4. Inside Cool.
6. Cool Leadership.
7. Managing Cool.
8. Brainstorming Cool.
9. Branding Cool.
Michel Syrett has written on a wide range of business issues over 20 years. His work has been published in, among others, The Financial Times, The Sunday Times, Management Today, Director, Asian Business and The South China Post, He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong.
Jean and Michel co-lead a research programme into innovation at work at the Roffey Park Institute. They are co-authors of twelve books and reports, most recently Successful Innovation, published by The Economist. Jean also led at Grand Metropolitan a marketing forum focusing on the global marketplace for leading brands such as Smirnoff, Haagen-Dazs and Burger King.
?? one of its strengths is its practicality.? (Independent on Sunday, 16 May 2004)
??fascinating book..? (Professional Manager, September 04)