Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say, Mass Market Edition
November 2004, Capstone
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"[Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style." THE PLAIN ENGLISH SOCIETY
"There can be no whitewash at the White House." (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.
It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.
In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.
Sharpen your conversation by:
* FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT
* GETTING RID OF THE JARGON
* LEARNING TO SPEAK IN PICTURES
* RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE
* CAPTIVATING AN AUDIENCE
N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)
Buy Both and Save 25%!
Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say, Mass Market Edition (US $16.95)
-and- Rewire Your Brain: Think Your Way to a Better Life (US $15.95)
Total List Price: US $32.90
Discounted Price: US $24.67 (Save: US $8.23)