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Leadership the Sven-Göran Eriksson Way: How to Turn Your Team Into Winners, 2nd Edition

ISBN: 978-1-84112-645-6
174 pages
August 2004, Capstone
Leadership the Sven-Göran Eriksson Way: How to Turn Your Team Into Winners, 2nd Edition (1841126454) cover image


"Leadership the Sven-Göran Eriksson Way examines the leadership style of the Egnland football manager Sven-Göran Eriksson. Our argument is that Eriksson's aproach is important because it brilliantly exemplifies a new leaderhip which defies conventional and historical stereotypes of how leaders think and behave. Eriksson is not a tub-thumping bellower of orders. He is no dictator. Instead he is a modern leadership archetype, a leader we can all learn from."
From Leadership the Sven-Göran Eriksson Way

"...offers a visible and successful example of this new model of leader ..."
Media Week

"...the authors examine the 'mature' form of leaderhip that Eriksson exemplifies: the level-headed long-termism that learns from failure, encourages responsibility and 'keeps it simple'..."
—The Business

"I very much enjoyed it and in particularly the way it gelled good business management principles with their application to football as illustrated by many of the ...decisions taken by our national coach who...has brought confidence, assurance, team spirit and a more worldwide awareness to our England team, giving everybody optimism."
Gordon Taylor, Chief Executive of the Professional Footballers Association

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Table of Contents

The Authors.



1. Enter Svennis.

2. Swedes 2 Turnips 1.

3. Leaders Do the Sven Thing.

4. Leaders are Different.

5. The Leader as Coach.

6. Keep Your Distance.

7. Motivate to Win.

8. There is an I in Team.

9. Keep it Simple.

10. Never Walk Alone.

11. Open Goals.

12. Face Up to Failure.


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Author Information

Julian Birkinshaw is Associate Professor of Strategic and International Management at the London Business School and a Fellow of the Advanced Institute of Management Research.  His research, teaching and consulting focuses on the strategic management of large multinational corporations.

Management Today profiled Julian Birkinshaw as one of six of the 'Next Generation of Management Gurus'.  He is the author of seven books, including Entrepreneurship in the Global Firm (2001) and Inventuring: Why Big Companies Must Think Small (2003).

STUART CRAINER is co-founder of Suntop Media and the author and co-author of a string of business bestsellers including The Tom Peters Phenomenon, Generation Entrepreneur (with Des Dearlove), The Ultimate Business Library and the Financial Times Handbook of Management.

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“...The authors draw out lessons any manager or leader can learn from Eriksson...” (Publishing News, 19th March 2004)

“…a penetrating insight into a new and exciting leadership model…” (Edge, February 2005)


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