Authentic Business: How to Create and Run Your Perfect Business

Purpose beyond profit.

Profound purpose.

Being socially and or environmentally positive.

Integrity between communications, actions, beliefs and values.

Respect for our cohabitants on this planet.

Being distinct and unique.

2. Starting an Authentic Business.

Identifying your purpose.

Designing a business.

Funding.

Planning.

Recruitment.

3. Being an Authentic Business.

Leadership and management.

Suppliers.

Staff and personal development.

Meeting in Open Space.

Sales and marketing.

Finance and accounting.

Exit strategies and succession planning.

4. Case Studies and Resources.

Good Energy.

Doves Farm.

Nealā ™s Yard Remedies.

Triodos Bank.

Happy Group.

Appendix

The Authentic Partnership.

Resources.

Index.