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Authentic Business: How to Create and Run Your Perfect Business
ISBN: 978-1-84112-649-4
Paperback
176 pages
March 2005, Capstone
US $24.95 Add to Cart

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  • Description
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* Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning.
* Takes you step by step, through the 'why?' and 'how?' of starting and running your own business.
* Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines.
* Taps into a huge, hungry market for good quality business start-up books.