  Marketing Genius
ISBN: 978-1-84112-681-4
Hardcover
504 pages
April 2006, Capstone
US $27.95
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Play.
PART 1: Ingenuity: The making of a marketing genius.
Track 1. Complexity.
Track 2. Expectations.
Track 3. Genius.
PART 2: Thinking: The mind of a marketing genius.
Track 4. Strategy.
Track 5. Brands.
Track 6. Customers.
Track 7. Innovation.
PART 3: Competing: The touch of a marketing genius.
Track 8. Propositions.
Track 9. Experiences.
Track 10. Connections.
Track 11. Relationships.
PART 4: Leading: The impact of a marketing genius.
Track 12. Performance.
Track 13. Marketers.
Track 14. Leadership.
Track 15. Futures.
PART 5: The genie: Becoming a marketing genius.
Genius lab.
Genius catalysts.
Genius source.
Recharge.
Index.
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