March 2006, Capstone
"Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers."
—Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management
"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."
—Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks
"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it."
—Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells
"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."
—Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans
"Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success"
—Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands
"Marketing Genius offers marketers 99% inspiration for only 1% perspiration."
—Hugh Burkitt, CEO, The Marketing Society
PART 1: Ingenuity: The making of a marketing genius.
Track 1. Complexity.
Track 2. Expectations.
Track 3. Genius.
PART 2: Thinking: The mind of a marketing genius.
Track 4. Strategy.
Track 5. Brands.
Track 6. Customers.
Track 7. Innovation.
PART 3: Competing: The touch of a marketing genius.
Track 8. Propositions.
Track 9. Experiences.
Track 10. Connections.
Track 11. Relationships.
PART 4: Leading: The impact of a marketing genius.
Track 12. Performance.
Track 13. Marketers.
Track 14. Leadership.
Track 15. Futures.
PART 5: The genie: Becoming a marketing genius.
"...truly inspiring book..." (Brand Strategy, June 2006)
"...exceptional writer..." (bubblewrap, June 2006)
"...fascinating read..." (Irish Enterpreneur, June 2006)
"...spot on..." (Simon Wakeman Journal, June 2006)