 Marketing Express, 2nd edition
ISBN: 978-1-84112-704-0
Paperback
122 pages
June 2006, Capstone
US $19.95
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01 Introduction.
02 Definition of Terms.
03 The Evolution of Marketing.
04 The E-Dimension.
05 The Global Dimension.
06 The State of the Art.
07 In Practice.
08 Key Concepts and Thinkers.
09 Resources.
10 Ten Steps to Making it Work.
Frequently Asked Questions (FAQs).
Index.
