Developing Creativity in Organisations
January 1991, Wiley-Blackwell
With the use of case studies and examples this book shows how innovation at work has its roots in the creative development of all staff members. This book will show how companies gain competitive advantage by introducing an innovative culture in the organization.
1. Creativity and innovation at work.
2. Confidence in creativity.
3. Becoming an innovator.
4. Creative teams at work.
5. Innovation in organisations.
6. Managing Innovation.
7. Key innovations.
Michael West is co-Director of the Corporate Performance Program of the ESRC Centre for Economic Performance (LSE), Professor of Work and Organisational Psychology at the Institute of Work Psychology (University of Sheffield) and Fellow of the British Psychological Society.