Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets, 2nd Edition
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Part 1. Lessons for business success.
1. Why companies fail.
2. Managing corporate expectations.
3. Market entry preparation.
4. Market research and business intelligence.
5. Assessing political risks.
6. Interpreting economic indicators.
7. Eternal dilemmas: market entry, corporate structure, marketing.
8. Reaching the local market.
9. Manufacturing in emerging markets.
10. Making acquisitions work.
11. Dealing with corruption and crime.
12. Human resources: myths and reality.
13. Corporate social responsibility.
14. Understanding and coping with emerging-market crises.
Part 2. The outlook for different markets.
15. The global economy.
16. The business outlook.
17. Russia and other CIS markets.
Appendix: Comparative tables.
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Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets, 2nd Edition (US $29.95)
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