Global Consumer Behavior
March 2007, Wiley-ISTE
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Part 1. Topics of Themes.
Chapter 1. E-travel Agents Selling to Ethnic Customers (Euler G.M. de Souza and Tunc Medeni).
Chapter 2. Local Advertizing over the Product Life Cycle: the product-consumer relationship in the international context (Saku Makinen and Hanna-Kaisa Desavelle).
Chapter 3. Culture and Diversity: a New Approach of Management (Chantal Ammi).
Chapter 4. Is Behavior Prone to Social Influence? (Toufik Kharbeche and Kaouther Jelassi).
Part 2. Applications at the National Level.
Chapter 5. The Gender Approach to Understanding Time-saving Durables Buying: Tunisian women in 2000 (Rafika Ben Guirat).
Chapter 6. The Cultural Impact on Changes in Consumption: Lithuania and Bulgaria (Jadvyga Ciburiene and Anastasiya Marcheva).
Chapter 7. Country of Origin: Perceptions and Attitudes of Portuguese Consumers (Ana Lisboa).
Chapter 8. Consumer Shopping Behavior Online: the Case of Spanish Web Users (Carla Ruiz Mafe and Silvia Sanz Blas).
Chapter 9. The New, Improved, Indian Consumer (Partho Ganguly).
Chapter 10. Globalization and Consumer Behavior: A Case Study of Cell Phone Users in India (Velan Nirmala and U. Devasenadhipathi).
Chapter 11. Factors Affecting Technology Adoption in India: A Consumer-based View (Atanu Adhikari and A.K. Rao).
Chapter 12. Chinese Culture and Chinese Consumer Behavior (Lei Tang).
Chapter 13. Modeling the Indicators of Purchasing Behavior toward Counterfeits: An Exploratory Study in China (Sindy Chapa and Monica D. Hernandez).
List of Authors.