  This is Social Media: Tweet, blog, link and post your way to business success
ISBN: 978-1-906465-70-4
Paperback
216 pages
December 2009, Capstone
US $19.95
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Introduction: The backdrop to social networking xv
Chapter 1: One size won't fi t all: Indentifying your business needs xxviii
Chapter 2: Your business as the recipient of social media 18
Chapter 3: A who's who of social media 34
Blogger 35
Delicious/Digg/StumbleUpon 41
Ecademy 46
Facebook 51
Flickr 56
Foursquare 58
LinkedIn 60
MySpace 65
Picasa 65
Plaxo 67
Quora 69
Twitter 71
Wikipedia 77
YouTube 78
Chapter 4: Where will people fi nd you? How to get the most from search engines 82
Chapter 5: The joy of text: Text only interaction 108
Chapter 6: Why don't we do it on the road? Social networking goes mobile 126
Chapter 7: Come together: Incorporating social networking into a business plan 140
Chapter 8: Where is this going? 162
List of defi nitions in this book 171
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