Jimmy Demaret was the first golfer to win three Masters, with victories in 1940, 1947, and 1950. His total of 31 wins on the PGA Tour still ranks him among the top 15 golfers in total wins. These records established Demeret’s prominence in golf from the mid-1930s through the 1980s and led to his work as the host of All-Star Golf and Shell’s Wonderful World of Golf. An exuberant character, Demaret was known for his flamboyant attire and famous friends. In the year 2000, both Golf Magazine and Golf Digest named him one of the most important players ever in the game.

This book includes photos of Demaret and his friends Ben Hogan, Bing Crosby, and Bob Hope, as well as rare images from throughout his career.