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Industry Immersion Learning: Real-Life Industry Case Studies in Biotechnology and Business

ISBN: 978-3-527-32408-8
220 pages
March 2009, Wiley-Blackwell
Industry Immersion Learning: Real-Life Industry Case Studies in Biotechnology and Business (3527324089) cover image


How to Create and Conduct Real-Life Reusable Case Studies with Industry
Employer Alliances and Projects
Written and Endorsed by Science and Business Professionals in the Research Triangle Park in North Carolina, USA.

Many students and university teachers are unfamiliar with the industry environment. Case studies developed in collaboration with working professionals can help students and professors bridge the gap between universities and industry.
This book provides guidance on how to approach industry professionals and create educational alliances. The strategy of establishing contact with industry employers and the process of developing and teaching case-studies are described. Among the case-studies are examples of how to identify biomarkers and new drugs simultaneously, prioritize and develop products in compliance with rules and regulations, commercialize products and protect and manage the intellectual property, optimize processes and technologies for manufacturing, and minimize human errors in production.
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Table of Contents

Principles of Industry Immersion Learning
Integration of Pharmaceutical and Diagnostic Co-Development and Commercialization: Adding Value to Therapeutics by Applying Biomarkers
Pharmaceutical Industry Product Portfolio Planning and Management
Entrepreneurship: Establishing a New Biotechnology Venture
Introduction to U.S. Patent Law
Intellectual Property Management
Operational Excellence In Pharmaceutical Manufacturing
Aligning Behaviors and Standards in a Regulated Industry: Design and Implementation of a Job Observation Program
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Author Information

Lisbeth Borbye received a PhD in Genetics at the University of Copenhagen and was a post-doctoral fellow in the Human Genome Project. Since 1995 Dr. Borbye has held appointments in both academic and industry settings involving a range of technological, managerial, editorial and educational disciplines. The most prominent of these is the establishment and directorship of the professional Master's program in Microbial Biotechnology at North Carolina State University, a new type of education which seeks to integrate business and science to meet industry and society's needs. Dr. Borbye is a pioneer in establishing alliances between industry and academia. She has published numerous journal articles and holds several patents. In addition, she recently published the book entitled "Secrets to Success in Industry careers - Essential Skills in Science and Business" (Academic Press).

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The Wiley Advantage

  • First textbook to provide real-life fore-front study cases from industry  
  • First textbook to provide university teachers with guidance in creating alliances with industry professionals
  • Helps students gain industry knowledge and "vocabulary"
  • Assists students in the transition from university into industry
  • A must-have for MBA students and biologists intending to work in biotech industry
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Industry Immersion Learning: Real-Life Industry Case Studies in Biotechnology and Business (US $127.95)

-and- Environmental Biotechnology: Theory and Application, 2nd Edition (US $95.95)

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