 The Idea Machine: How ideas can be produced industrially
ISBN: 978-3-527-50135-9
Hardcover
210 pages
July 2005
US $50.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. |
Instructors may request an evaluation copy for this title.
|
Foreword.
Preface.
Parking space for ideas.
A machine produces ideas.
Briefing & KickOff.
Creating Community.
Creative Team.
IdealInterviews and Expertinterviews.
TrendScouting and NetScouting.
IdeaCity and ThinkTank.
IdeaDesign.
IdeaSelection.
IdeaManagement.
Implementation.
Parting words.
Appendix.
Further reading and Web links.
The author.
The illustrator.
Index of persons.
Index of companies and brands.
Subject index.
