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Power Brands

ISBN: 978-3-527-50390-2
Hardcover
370 pages
December 2008
US $65.00 Add to Cart

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The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

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Power Brands (US $65.00)

-and- Marketing Plans: A Complete Guide in Pictures (US $29.95)

Total List Price: US $94.95
Discounted Price: US $71.21 (Save: US $23.74)

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