Lobbying in the new Europe
Certain changes in the voting procedures should be particularly significant for companies: alongside the double majority rule in Council decisions, under the Lisbon Treaty, only a majority is now required in many areas previously governed by the principle of unanimity. Foremost examples here are justice and internal affairs, foreign trade and agriculture. Persuading its own national government that its concerns are legitimate is, therefore, only of limited benefit to a company as individual Member States can easily be outvoted in Brussels. A strong position in the company's "home Member State" only can rapidly become an insignificant minority position.
Nevertheless, European actions and procedures remain obscure and inaccessible for many company heads. Companies, for this reason, often fail to see many opportunities and chances which a deeper understanding of and a strong presence in the European capital can offer a business. It is not simply the underlying conditions for companies in one Member State which are at stake, but rather the conditions governing an internal market with around 500 million consumers.
The need for effective and efficient lobbying has increased due to the recent renaissance of the State observed in the crisis: in the context of partial nationalisation, far-reaching regulation of entire sectors and a general increase in state control of company decisions, good channels of communication to legislative and executive decision-makers are more important than ever. The publication helps to guide companies through the intricacies of Brussels and offers an insight into the complex but diverse and interesting service of lobbying. It is designed as a practical tool especially for decision-makers and executives in companies. Numerous figures and tables illustrate the text.
Main topics include the characteristics of lobbying at the European level, taking account of the changes brought about by the Treaty of Lisbon, the notion of a lobbyist's "practical tools" and finally suggestions for a company's strategic positioning vis-á-vis decision makers in the European legislature and executive.
List of Figures and Tables.
Part 1 Lobbying – its function and legitimisation.
A. Lobbying: concepts and definitions.
B. The democratic legitimisation for lobbying.
C. The function of lobbying for businesses.
D. Part 1 Executive summary.
Part 2 Lobbying – far more than just ad hoc communication.
A. Lobbying as an early warning system: identifying issues and trends.
B. Lobbying as a long-term project: a structural approach to decision-making processes.
C. Lobbying as political crisis management: “emergency intervention”.
D. Part 2 Executive summary.
Part 3 The European Union political system and the specifics of lobbying at a European level.
A. A brief history of European integration.
B. The political system of the EU.
C. Lobbying in a 27-state Europe.
D. Part 3 Executive summary.
Part 4 Lobbying at European Union institutions – framework and approaches.
A. The basis of legislation in the EU post-Lisbon.
B. Lobbying at the Council of the European Union (Council of Ministers).
C. Lobbying at the European Commission.
D. Lobbying at the European Parliament.
E. Lobbying at the Committee of the Regions and the Economic and Social Committee.
F. Part 4 Executive summary.
Part 5 Methods and tools for targeted lobbying in the EU.
A. General points (issues and trends).
B. Structural tools.
C. Processual tools.
D. Implementation in practice: a comprehensive model for structuring effective and efficient lobbying.
E. The personal profile of a lobbyist.
F. Part 5 Executive summary.
Part 6 Case study.
A. Starting point: awareness of an ongoing EU legislative procedure.
B. Step 1: developing content objectives and assessing political feasibility.
C. Step 2: processual situation analysis and strategic planning.
D. Step 3: drafting and submitting a white paper to previously determined recipients in the legislature and executive.
E. Steps 4 and 5: supplementing the white paper and following the decision-making process in the legislature and executive.
F. Result: achievement of objectives.
Part 7 Lobbying in the EU and the USA “K Street” – a model for Brussels?
A. The political system of the USA.
B. Lobbying in the USA.
C. Lobbying methods in the EU and the USA.
D. Conclusion: the USA – showing the way for EU lobbying?
E. Part 7 Executive summary.