![]() How to catch the Big Idea: The Strategies of the Top-Creatives
ISBN: 978-3-89578-238-1
Hardcover
294 pages
January 2005
US $29.95
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"As we are in the business of ideas, this is a great one."
John Hegarty, Founder BBH, London
John Hegarty, Founder BBH, London

