Journal of Consumer Behaviour
Vol 13 (6 Issues in 2014)
Print ISSN: 1472-0817 Online ISSN: 1479-1838
Impact Factor: 0.746
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.